Brand identity includes brand names, logos, positioning, brand associations, and brand personality. A good brand name gives a good first impression and evokes positive associations with the brand. Brand associations are the attributes that customers think of when they hear or see your brand name.
The Edge branding process can be applied to our diamond products to be sold as a pure diamond package or to compliment existing products. Our techniques of branding provide a competitive advantage to those companies that use them. Brand has been called the most powerful idea in the commercial world, yet few companies consciously create a brand identity for people to associate with their products. Your brand is your identity it is both tangible and intangible. It tells your customers something unique. It identifies more than a product or service, it identifies a philosophy. It is a promise, identity and a competitive advantage all rolled in to one. And it gives you the edge.
To clarify and strengthen your market position you must successfully brand, launch and promote your products and services in the most profitable way. Through our Creative and Strategic development we can create your brand identity and integrate new products into your existing product range, helping to strengthen your overall market position. We will also ensure that future product and brand introductions and developments are seamlessly integrated into your tactical and strategic marketing programmes.
Our clients have all benefited from our corporate branding packages that can include branded product and boxing, brochure, application charts, posters as well as website integration.
Your company needs a clear identity that represents you and it must be presented in an effective and appropriate way to your customers. Effective and creative implementation and promotion of your identity will help strengthen your market position, identify you and make you stand out from your competitors. We live in an increasingly complex and dynamic world. Successfully launching and promoting your branded diamond product portfolio in a highly competitive marketplace will be critical to your survival and growth. Edge is able to give you an ultra competitive branding solution combined with the largest range and most competitive products in the market place, “so go branded”.